Best High CPM Ad Network for Publishers in 2023

CPM ad network systems are experiencing exponential growth if we look at the modern programmatic environment. Traditionally, ad network businesses like Google AdSense almost had a monopoly. However, longtime industry leaders are now experiencing serious competition coming from companies that compete through innovation and develop technology solutions full of targeting methods, real data, and smartphone ad functionality. Ad networks for publishers implemented relatively uncommon real-time bidding techniques for media groups when they first got started. Today, smaller businesses that operate with advertisers as effectively as leaders have grown to offer advertisers an accessible CPM business model of monetization. Let’s take a look at the features of the current and emerging ad networks to evaluate and figure out where they can best help grow your business. Top 10 CPM Ad Networks: 1. Publift 2. Google AdSense 3. Adcash 4. Exponential (Formerly Tribal Fusion) 5. BuySellAds 6. Propeller Ads 7. UberCPM 8. Conversant Media 9. Adbuffs 10. Media.net ‍ What Is CPM? CPM is an acronym for cost per mille, meaning the cost per thousand impressions. It refers to how much it costs to have an ad published and seen a thousand times on a website and is used to monitor ad performance. The CPM model allows brands to make money each time an ad is displayed. Due to its focus on impressions and not clicks, it is the most common method for pricing mobile ads and the most popular among mobile publishers. How Does CPM Work? The CPM revenue model is the most common pricing method for digital ads. The approach is based on impressions, a statistic that measures the amount of engagements with a specific ad. Advertisers pay a fixed charge to website owners for every thousand views of an ad. With CPM, if an ad is placed on the same page of a website twice, the advertiser will have to pay for two impressions, even though there is only one page view. How to Calculate CPM CPM is calculated as cost/total impressions x 1000: